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      Cover image for Claude C. Hopkins' Scientific Advertising With My Life in Advertising
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      Claude C. Hopkins’ Scientific Advertising With My Life in Advertising

      Dr Robert C Worstell,Claude C Hopkins

      Scientific Advertising is still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest…

      $52.99

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      Cover image for My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success
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      My Life in Advertising - Masters of Marketing Secrets: A Copywriter’s Journey to Success

      Robert C. Worstell, Claude C. Hopkins

      This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The…

      $30.99

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      Cover image for Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter
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      Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter

      Robert C. Worstell, Claude C. Hopkins

      The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects…

      $20.99

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