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      Cover image for Business Events
      Hardback
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      Business Events

      Rob Davidson (MICE Knowledge, UK)

      This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical…

      $314.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Business Events
      Paperback
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      Business Events

      Rob Davidson (MICE Knowledge, UK)

      This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical…

      $92.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Marketing Destinations and Venues for Conferences, Conventions and Business Events
      Hardback
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      Marketing Destinations and Venues for Conferences, Conventions and Business Events

      Rob Davidson,Tony Rogers (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University, UK),Rob Davidson (MICE Knowledge, UK),Tony Rogers

      Covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future…

      $714.99

      Available to order, ships in approx 4 weeksAvailable to order