Search results for ‘Richard M.S. Wilson (Loughborough University, UK),Richard M.S. Wilson (Loughborough University, UK)’

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      Cover image for The Routledge Companion to Accounting Education
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      The Routledge Companion to Accounting Education

      Richard M.S. Wilson (Loughborough University, UK)

      Many enquiries into the state of accounting education/training, undertaken in several countries over the past 40 years, have warned that it must change if it is to be made more…

      $461.99

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      Cover image for Strategic Marketing Planning
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      Strategic Marketing Planning

      Richard M.S. Wilson (Loughborough University, UK),Richard M.S. Wilson (Loughborough University, UK)

      Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions…

      $377.99

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      Cover image for Liberalising the Accounting Curriculum in University Education
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      Liberalising the Accounting Curriculum in University Education

      Alan Sangster,Richard M.S. Wilson (Loughborough University, UK)

      This book presents the views of accounting educators, accounting education policy-makers, and accounting practitioners from across the world on the challenging topic of liberalising the accounting curriculum within university education…

      $283.99

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      Cover image for Liberalising the Accounting Curriculum in University Education
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      Liberalising the Accounting Curriculum in University Education

      Alan Sangster,Richard M.S. Wilson (Loughborough University, UK)

      This book presents the views of accounting educators, accounting education policy-makers, and accounting practitioners from across the world on the challenging topic of liberalising the accounting curriculum within university education…

      $88.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Strategic Marketing Planning
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      Strategic Marketing Planning

      Richard M.S. Wilson (Loughborough University, UK),Richard M.S. Wilson (Loughborough University, UK),Dr. Tony Hines

      Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions…

      $113.99

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      Cover image for Strategic Marketing Management: Planning, implementation and control
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      Strategic Marketing Management: Planning, implementation and control

      Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK)

      Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…

      $852.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Strategic Marketing Management: Planning, implementation and control
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      Strategic Marketing Management: Planning, implementation and control

      Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK),Dr. Tony Hines

      Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…

      $130.99

      Available to order, ships in approx 2 weeksAvailable to order

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      Strategic Marketing Management

      Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK),Tony Hines (Manchester Metropolitan University, UK)

      Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…

      $109.99

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