Paperback
Add to list Added to list Strategic Marketing Management
Richard M.S. Wilson (Loughborough University, UK),Colin Gilligan (Emeritus Professor, University of Sheffield, UK),Tony Hines (Manchester Metropolitan University, UK)
Contains chapters on ‘The Nature and Role of Competitive Advantage’ and ‘The Strategic Management of the Expanded Marketing Mix’. This book covers the changing role of marketing, approaches to analysing…
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