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      Cover image for Neuroscience in Information Systems Research: Applying Knowledge of Brain Functionality Without Neuroscience Tools
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      Neuroscience in Information Systems Research: Applying Knowledge of Brain Functionality Without Neuroscience Tools

      Rene Riedl,Fred D. Davis,Rajiv Banker,Peter H. Kenning

      This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools.

      $194.99

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