Search results for ‘R. Bradley MacKay (University of St Andrews, Scotland),Peter McKiernan (University of Strathclyde)’

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      Scenario Thinking: A Historical Evolution of Strategic Foresight

      R. Bradley MacKay (University of St Andrews, Scotland),Peter McKiernan (University of Strathclyde)

      Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research…

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