Paperback
Add to list Added to list Marketing Management: A Value-Creation Process
Alain Jolibert (Universite Pierre Mendes-France),Hans Muhlbacher,Laurent Flores,Pierre-Louis Dubois (Universite Pantheon-Assas Paris II)
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of…
Available to order, ships in approx 2 weeksAvailable to order