Search results for ‘Philippe Malaval’

Filter & Refine

      Cover image for Strategy and Management of Industrial Brands: Business to Business - Products and Services
      Hardback
      Add to list Added to list

      Strategy and Management of Industrial Brands: Business to Business - Products and Services

      Philippe Malaval

      On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage…

      $351.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Strategy and Management of Industrial Brands: Business to Business Products and Services
      Paperback
      Add to list Added to list

      Strategy and Management of Industrial Brands: Business to Business Products and Services

      Philippe Malaval

      Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding…

      $138.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers
      Paperback
      Add to list Added to list

      Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers

      Philippe Malaval,Christophe Benaroya

      Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.

      $538.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers
      Hardback
      Add to list Added to list

      Aerospace Marketing Management: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers

      Philippe Malaval,Christophe Benaroya

      Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.

      $538.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing
      Paperback
      Add to list Added to list

      BtoB and Digital: Digitalization and Servicization Disrupt BtoB Marketing

      Philippe Malaval,Jean Paul Crenn

      Digitalization and Servicization are the two real changes which impact the BtoB markets! All stages of the Marketing approach are concerned.The originality of BtoB & Digital is that it integrates…

      $58.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Aerospace Marketing Management: A Handbook for the Entire Value Chain
      Paperback
      Add to list Added to list

      Aerospace Marketing Management: A Handbook for the Entire Value Chain

      Philippe Malaval,Christophe Benaroya,Jonathan Aflalo

      This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.

      $199.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Aerospace Marketing Management: A Handbook for the Entire Value Chain
      Hardback
      Add to list Added to list

      Aerospace Marketing Management: A Handbook for the Entire Value Chain

      Philippe Malaval,Christophe Benaroya,Jonathan Aflalo

      This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.

      $199.99

      Available to order, ships in 7-14 daysAvailable to order