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Marketing Management

Philip Kotler,Kevin Keller,Kevin Keller

An analysis of trends and developments in global marketing management. Emphasis is placed on managing business processes and core competencies, not just departmental functions. The book includes a section on…

Available to order, ships in approx 4 weeksAvailable to order

Cover image for Framework for Marketing Management

Framework for Marketing Management

Philip Kotler,Kevin Keller

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the…

Available to order, ships in approx 4 weeksAvailable to order

Marketing Management, Global Edition

Philip Kotler,Kevin Keller

Inspired by the American ed. of same title.

Available to order, ships in 3-5 daysAvailable to order

Marketing Management OLP with eText, Gobal Edition

Philip Kotler,Kevin Keller

Available to order, ships in 4-5 weeksAvailable to order

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Marketing Management (Custom Edition)

Philip Kotler,Kevin Keller

This custom edition is published for Macquarie University.

Available to order, ships in 3-5 daysAvailable to order

Undefined

Standalone PeTxt 2.0 ACC for Marketing Management, Global Edition

Philip Kotler,Kevin Keller

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing…

Available to order, ships in 4-5 weeksAvailable to order

Cover image for Marketing Management Plus 2019 Mylab Marketing with Pearson Etext -- Access Card Package

Marketing Management Plus 2019 Mylab Marketing with Pearson Etext – Access Card Package

Philip Kotler (Northwestern University),Kevin Keller

Available to order, ships in approx 4 weeksAvailable to order

Loose-leaf

Marketing Management

Philip Kotler (Northwestern University),Kevin Keller

An analysis of trends and developments in global marketing management. Emphasis is placed on managing business processes and core competencies, not just departmental functions. The book includes a section on…

Available to order, ships in approx 4 weeksAvailable to order

Marketing Management, Student Value Edition + 2019 Mylab Marketing with Pearson Etext – Access Card Package

Philip Kotler (Northwestern University),Kevin Keller

Available to order, ships in approx 4 weeksAvailable to order

Marketing Management, Global Edition

Philip Kotler,Kevin Keller

Forundergraduate and graduate courses in marketing management.

Thegold standard for today’s marketing management student The world of marketing is changing every day - and in order for students tohave a…

Available to order, ships in 10-14 daysAvailable to order

Hardback

Marketing Management and The Marketing Plan Handbook and Marketing PlanPro Premier Package

Philip T. Kotler,Kevin Lane Keller

This package includes the following components: 0132237555 / 9780132237550 Marketing Plan Handbook, The 0132237571 / 9780132237574 Marketing PlanPro Premier 0136009980 / 9780136009986 Marketing Management

Available to order, ships in approx 4 weeksAvailable to order

Framework for Marketing Management; Interpretive Simulations Access Code Card Group B

Philip Kotler (Northwestern University),Kevin Lane Keller (Tuck School of Business Dartmouth College)

Available to order, ships in approx 4 weeksAvailable to order

Marketing Planpro Premier Value Package (Includes Marketing Management)

Palo Alto,Phil Kotler,Kevin Keller (Dartmouth College)

Available to order, ships in approx 4 weeksAvailable to order

Cover image for Building Global Biobrands: Taking Biotechnology to Market

Building Global Biobrands: Taking Biotechnology to Market

Francoise Simon,Philip Kotler

Addressing the growing biotech market, two marketing strategists provide global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech…

Available to order, ships in approx 2 weeksAvailable to order

Hardback

Marketing Management: European Edition

Philip Kotler,Kevin Keller,Mairead Brady,Malcolm Goodman,Torben Hansen

Consolidate your knowledge of marketing management with this bestselling text.

Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide…

Available to order, ships in approx 2 weeksAvailable to order

Cover image for Marketing Management, An Asian Perspective

Marketing Management, An Asian Perspective

Philip Kotler,Kevin Keller,Swee Ang,Chin Tan,Siew Leong

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing…

Available to order, ships in 3-5 daysAvailable to order

Cover image for Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)

Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)

Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Kevin Keller (Dartmouth College),Phil Kotler

013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 0136026605 / 9780136026600 Framework for Marketing Management, A 0136075126 / 9780136075127 Interpretive…

Available to order, ships in approx 4 weeksAvailable to order

Cover image for Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Kevin Keller (Dartmouth College),Phil Kotler

013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 0136026605 / 9780136026600 Framework for Marketing Management, A 0136075126 / 9780136075127 Interpretive…

Available to order, ships in approx 4 weeksAvailable to order

Book

Interpretive Simulations Student Discount Value Package (Includes Marketing Management)

Interpretive Interpretive Simulations,Phil Kotler,Kevin Keller (Dartmouth College)

Available to order, ships in approx 4 weeksAvailable to order

Book