Search results for ‘Philip Kotler, Gary Armstrong, Swee Ang, Siew Leong, Chin Tan, Oliver Yau’

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      Cover image for Principles of Marketing, An Asian Perspective
      Paperback
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      Principles of Marketing, An Asian Perspective

      Philip Kotler, Gary Armstrong, Swee Ang, Siew Leong, Chin Tan, Oliver Yau

      This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

      For principles…

      $144.95

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Principles of Marketing, An Asian Perspective
      Paperback
      Add to list Added to list

      Principles of Marketing, An Asian Perspective

      Philip Kotler,Gary Armstrong,Ang Swee-Hoon,Leong Siew-Meng,Tan Chin-Tiong

      For Principles of Marketing courses that require a comprehensive text.

      Help students learn how to create value through customer connections and engagement

      In a fast-changing, increasingly digital and social marketplace…

      $170.99

      Available to order, ships in 3-5 daysAvailable to order