Paperback
Add to list Added to list Scenario Thinking: A Historical Evolution of Strategic Foresight
R. Bradley MacKay (University of St Andrews, Scotland),Peter McKiernan (University of Strathclyde)
Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research…
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