Search results for ‘Peter E. Rossi, Greg M. Allenby, Sanjog Misra’

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      Bayesian Statistics and Marketing

      Peter E. Rossi, Greg M. Allenby, Sanjog Misra

      Fine-tune your marketing research with this cutting-edge statistical toolkit

      Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems…

      $186.99

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