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Peter J. Buckley (Professor of International Business and Founder Director of the Business Confucius Institute, University of Leeds),Peter Enderwick (Professor of International Business, Auckland University of Technology),Adam R. Cross (Professor of International Business and Associate Dean for Learning and Teaching, International Business School Suzhou, Xi'an Jiaotong-Liverpool University)
Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.
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