Search results for ‘Peder Inge Furseth (Associate Professor, Associate Professor, BI Norwegian Business School),Richard Cuthbertson (OXIRM and Said Business School, OXIRM and Said Business School, Research Director and Senior Research Fellow)’

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      Cover image for Innovation in an Advanced Consumer Society: Value-Driven Service Innovation
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      Innovation in an Advanced Consumer Society: Value-Driven Service Innovation

      Peder Inge Furseth (Associate Professor, Associate Professor, BI Norwegian Business School),Richard Cuthbertson (OXIRM and Said Business School, OXIRM and Said Business School, Research Director and Senior Research Fellow)

      The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by…

      $378.99

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