Paperback
Add to list Added to list The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point
Panos Mourdoukoutas,George J. Siomkos
Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products…
Available to order, ships in 7-14 daysAvailable to order
