This text delineates subtle distinctions among concepts that are often taken as synonymous, such as globalization, multinationalization, multinational corporation and global corporation, and elicits their implications for international business management.

Will China’s growing economy outstrip the economic power of Japan and the advanced industrialized democracies of the West?

Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products…