Hardback
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Anne Sigismund Huff (Professor, Graduate School of Business Administration, Professor, Graduate School of Business Administration, Universtiy of Colorado),James Oran Huff (Professor, Department of Geography, Professor, Department of Geography, University of Colorado),with Pamela Barr (Member of the management faculty, J. Mack Robinson College of Business, Member of the management faculty, J. Mack Robinson College of Business, Georgia State University)
The authors advance a theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.
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