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Add to list Added to list Strategies for Asia Pacific
Phillippe Lasserre,Hellmut Schutte,Phillippe Lasserre,Hellmut Sch Tte,Martha McCaughey (Appalachian State University, Boone, USA Appalachian State University, USA Appalachian State University, USA)
Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many…
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