Search results for ‘Nicholas Jackson O'Shaughnessy’

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      Cover image for Selling Hitler: Propaganda and the Nazi Brand
      Hardback
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      Selling Hitler: Propaganda and the Nazi Brand

      Nicholas Jackson O'Shaughnessy

      A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.

      $85.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for The Phenomenon of Political Marketing
      Paperback
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      The Phenomenon of Political Marketing

      Nicholas Jackson O'Shaughnessy

      This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the…

      $138.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Selling Hitler: Propaganda and the Nazi Brand
      Paperback
      Add to list Added to list

      Selling Hitler: Propaganda and the Nazi Brand

      Nicholas Jackson O'Shaughnessy

      A radical reappraisal of how Hitler and the Nazis conceived of themselves from the outset as a propagandistic state, rather than propaganda being merely an accessory to power.

      $74.99

      Order online and we’ll ship when availablePre-order now

      Cover image for The Marketing Power of Emotion
      Hardback
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      The Marketing Power of Emotion

      John O'Shaughnessy (Professor Emeritus of Business, Professor Emeritus of Business, Columbia University),Nicholas Jackson O'Shaughnessy (Professor of Marketing, Professor of Marketing, Keele University)

      This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

      $75.99

      Available to order, ships in 7-14 daysAvailable to order