Search results for ‘Neven Seric, Jasenko Ljubica’

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      Market Research Methods in the Sports Industry

      Neven Seric, Jasenko Ljubica

      Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of…

      $413.99

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      Hardback
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      Market Research Methods in the Sports Industry

      Neven Seric (University of Split, Croatia),Jasenko Ljubica (The Monterrey Institute of Technology and Higher Education, Mexico)

      The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

      $417.99

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