Search results for ‘Natalie T. Wood,Caroline K. Munoz’

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      Cover image for #Share: Building Social Word of Mouth
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      Share: Building Social Word of Mouth

      Natalie T. Wood,Caroline K. Munoz

      Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence…

      $96.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for #Share: How to Mobilize Social Word of Mouth (sWOM)
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      Share: How to Mobilize Social Word of Mouth (sWOM)

      Natalie T. Wood,Caroline K. Munoz

      Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic…

      $33.99

      Available to order, ships in 7-14 daysAvailable to order