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      Cover image for Marketing: With Power Web
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      Marketing: With Power Web

      Michael J. Etzel,Bruce J. Walker,William J. Stanton

      Incorporating WWW addresses, this 12th edition looks at how companies are making technology an important part of their successful marketing strategies. The themes include global marketing, customer relationships, small business…

      $455.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Marketing
      Mixed media product
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      Marketing

      Michael J. Etzel,Bruce J. Walker,William J. Stanton

      Incorporating technology, this title features in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. The marketing themes integrated throughout…

      $455.99

      Available to order, ships in approx 4 weeksAvailable to order