Search results for ‘Michael J. Baker,Stephen T. Parkinson,K. Moller’

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      Cover image for Organizational Buying Behaviour: Purchasing and Marketing Management Implications
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      Organizational Buying Behaviour: Purchasing and Marketing Management Implications

      Michael J. Baker,Stephen T. Parkinson,K. Moller

      Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying…

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