Search results for ‘Michael Beverland, Pinar Cankurtaran’

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      Cover image for A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
      Paperback
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      A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

      Michael Beverland, Pinar Cankurtaran

      Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

      $80.99

      Order online and we’ll ship when availablePre-order now

      Cover image for A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
      Hardback
      Add to list Added to list

      A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

      Michael Beverland, Pinar Cankurtaran

      Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

      $280.99

      Order online and we’ll ship when availablePre-order now

      Paperback
      Add to list Added to list

      Brand Management

      Michael Beverland, Pinar Cankurtaran

      This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

      $154.99

      Available to order, ships in 7-14 daysAvailable to order

      Hardback
      Add to list Added to list

      Brand Management

      Michael Beverland, Pinar Cankurtaran

      This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

      $428.99

      Available to order, ships in 7-14 daysAvailable to order