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      Cover image for Grundlagen Der Hotellerie Und Des Hotelmanagements: Hotelbranche - Hotelbetrieb - Hotelimmobilie
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      Grundlagen Der Hotellerie Und Des Hotelmanagements: Hotelbranche - Hotelbetrieb - Hotelimmobilie

      Marco a Gardini

      The hotel industry is an exciting, lively sector. The diversity of hotel concepts and brands has burgeoned, as has the challenge of successfully conducting a hotel business. The textbook offers…

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      Marketing-Management in der Hotellerie

      Marco a Gardini

      The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel industry, and in this edition gastronomy as well, based on…

      $84.99

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      Leadership Im Marketing: Sechs Strategische Leitprinzipien ALS Erfolgstreiber Fur Eine Fuhrende Markt- Und Wettbewerbsposition

      Marco a Gardini

      Marketing wird zunehmend weniger als Fuhrungsphilosophie verstanden. Um die Erfolgs- und Praxisrelevanz einer strategischen und integrativen Kunden- und Marktorientierung im Innen- und Aussenverhaltnis eines Unternehmens offen zu legen, werden in…

      $38.99

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      Cover image for Management Internationaler Dienstleistungen: Kontext -- Konzepte -- Erfahrungen
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      Management Internationaler Dienstleistungen: Kontext – Konzepte – Erfahrungen

      Dieses Buch fasst neuartige und aktuelle Problemfelder, Losungsansatze und Erfahrungsberichte aus dem Bereich des internationalen Dienstleistungsmanagements zusammen. Neueste Forschungsansatze werden ebenso prasentiert wie das Know-how von Top-Fuhrungskraften aus der Unternehmenspraxis.

      $130.99

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      Cover image for The Routledge Companion To International Hospitality Management
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      The Routledge Companion To International Hospitality Management

      The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of…

      $451.99

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      Cover image for The Routledge Companion to International Hospitality Management
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      The Routledge Companion to International Hospitality Management

      The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of…

      $92.99

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      Cover image for Grundlagen Des Tourismus
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      Grundlagen Des Tourismus

      Axel Schulz,Bernd Eisenstein,Marco a Gardini,Torsten H Kirstges,Waldemar Berg

      This book aspires to be the standard work on tourism in the German-speaking world. It includes discussions on all aspects of the industry, from classical topics such as supply, demand…

      $90.99

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      Cover image for Children on the Move in Africa: Past and Present Experiences of Migration
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      Children on the Move in Africa: Past and Present Experiences of Migration

      A timely interdisciplinary, comparative and historical perspective on African childhood migration that draws on the experience of children themselves to look at where, why and how they move - within…

      $411.99

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