Search results for ‘Marc H. Meyer, Frederick G. Crane’

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      Cover image for Venturing: Innovation and Business Planning for Entrepreneurs
      Paperback
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      Venturing: Innovation and Business Planning for Entrepreneurs

      Marc H. Meyer, Frederick G. Crane

      Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then write their business plans and…

      $69.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for New Venture Creation: An Innovator's Guide to Entrepreneurship
      Paperback
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      New Venture Creation: An Innovator’s Guide to Entrepreneurship

      Marc H. Meyer,Frederick G. Crane

      The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping…

      $566.99

      Available to order, ships in approx 2 weeksAvailable to order