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      Cover image for The Masterbrand Mandate: The Management Strategy That Unifies Cimpanies and Multiplies Value
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      The Masterbrand Mandate: The Management Strategy That Unifies Cimpanies and Multiplies Value

      Lynn B. Upshaw,Earl L. Taylor

      This work explores the branding strategies behind the success of household names and how they differ from their competitors. The importance of fostering a sense of community, both inside the…

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