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    Cover image for Battlecry: Winning the battle for the mind with a slogan that kills.
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    Battlecry: Winning the battle for the mind with a slogan that kills.

    Laura Ries

    Why are most slogans and taglines ineffective? Because they’re just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry…

    $29.99

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    Cover image for Visual Hammer: Nail your brand into the mind with the emotional power of a visual
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    Visual Hammer: Nail your brand into the mind with the emotional power of a visual

    Laura Ries

    When my dad, Al Ries, wrote Positioning: The Battle for Your Mind in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a…

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    Cover image for The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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    The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

    Al Ries,Laura Ries

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers…

    $37.99

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    Cover image for The Fall of Advertising and the Rise of PR
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    The Fall of Advertising and the Rise of PR

    Al Ries,Laura Ries

    Publicity first, advertising second. This is the message that the authors deliver. This title takes a closer look at the history of many brands that have been built on virtually…

    $33.99

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    Cover image for The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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    The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

    Al Ries,Laura Ries

    Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing…

    $33.99

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    Cover image for The 22 Immutable Laws Of Branding
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    The 22 Immutable Laws Of Branding

    Al Ries,Laura Ries

    ‘The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense.’ - Independent

    $29.99

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