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    Cover image for You've Screwed Up. Now What?!: How to Maintain Your Job and Dignity After a Major Screw Up.
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    You’ve Screwed Up. Now What?!: How to Maintain Your Job and Dignity After a Major Screw Up.

    Larry D. Kelley

    If you’ve ever been introduced to a new employee at the office as the guy who got drunk at the Christmas party and danced with the boss’s wife, then you…

    $20.99

    Available to order, ships in 7-14 daysAvailable to order

    Cover image for You've Screwed Up. Now What?!: How to Maintain Your Job and Dignity After a Major Screw Up.
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    You’ve Screwed Up. Now What?!: How to Maintain Your Job and Dignity After a Major Screw Up.

    Larry D. Kelley

    If you’ve ever been introduced to a new employee at the office as the guy who got drunk at the Christmas party and danced with the boss’s wife, then you…

    $32.99

    Available to order, ships in 7-14 daysAvailable to order

    Cover image for Why Believing in Jesus Is a No-Brainer: Stop Worrying and Live Forever
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    Why Believing in Jesus Is a No-Brainer: Stop Worrying and Live Forever

    Larry D Kelley

    In life, very few things are no-brainers.Accept a million dollars with no strings attached. Take a pill to cure cancer. These are both examples of simple no-brainers. And believing in…

    $43.99

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    Cover image for Cases in Advertising Management
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    Cases in Advertising Management

    Larry D Kelley,Donald W Jugenheimer

    Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics…

    $123.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Advertising Media Planning: A Brand Management Approach
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    Advertising Media Planning: A Brand Management Approach

    Kim Sheehan (University of Oregon, USA),Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.

    $236.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Advertising and Public Relations Research
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    Advertising and Public Relations Research

    Donald W. Jugenheimer,Larry D. Kelley (University of Houston, USA),Jerry Hudson,Samuel Bradley

    Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper…

    $907.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms: The New Soviet Legislature and Gorbachev's Political Reforms
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    Perestroika Era Politics: The New Soviet Legislature and Gorbachev’s Political Reforms: The New Soviet Legislature and Gorbachev’s Political Reforms

    Robert T. Huber,Larry D Kelley,Donald R. Kelley

    This is an evaluation of the new legislative politics in the Soviet Union. The contributors examine such topics as the uneven progress of electoral and constitutional reform and the composition…

    $79.99

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    Cover image for Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms: The New Soviet Legislature and Gorbachev's Political Reforms
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    Perestroika Era Politics: The New Soviet Legislature and Gorbachev’s Political Reforms: The New Soviet Legislature and Gorbachev’s Political Reforms

    Robert T. Huber,Larry D Kelley,Donald R. Kelley

    This is an evaluation of the new legislative politics in the Soviet Union. The contributors examine such topics as the uneven progress of electoral and constitutional reform and the composition…

    $41.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Advertising Management in a Digital Environment: Text and Cases
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    Advertising Management in a Digital Environment: Text and Cases

    Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan (University of Oregon, USA)

    This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook…

    $899.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Advertising Management in a Digital Environment: Text and Cases
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    Advertising Management in a Digital Environment: Text and Cases

    Larry D. Kelley (University of Houston, USA),Kim Bartel Sheehan (University of Oregon, USA)

    This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook…

    $104.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Advertising Account Planning: Planning and Managing an IMC Campaign
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    Advertising Account Planning: Planning and Managing an IMC Campaign

    Larry Kelley,Larry D. Kelley (University of Houston, USA)

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as…

    $440.99

    Available to order, ships in 10-14 daysAvailable to order

    Cover image for Advertising Account Planning: Planning and Managing an IMC Campaign
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    Advertising Account Planning: Planning and Managing an IMC Campaign

    Larry Kelley,Larry D. Kelley (University of Houston, USA)

    Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as…

    $276.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Advertising Management
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    Advertising Management

    Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business…

    $283.99

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    Cover image for Advertising Management
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    Advertising Management

    Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe

    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business…

    $130.99

    Available to order, ships in approx 2 weeksAvailable to order

    Hardback
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    Advertising and Public Relations Research

    Donald W. Jugenheimer,Larry D. Kelley,Jerry C. Hudson,Samuel D. Bradley

    Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper…

    $638.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Advertising Media Planning: A Brand Management Approach
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    Advertising Media Planning: A Brand Management Approach

    Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

    $109.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Advertising Media Planning: A Brand Management Approach
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    Advertising Media Planning: A Brand Management Approach

    Larry D. Kelley (University of Houston, USA),Kim Sheehan (University of Oregon, USA),Lisa Dobias,David Koranda,Donald W Jugenheimer

    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

    $367.99

    Available to order, ships in approx 2 weeksAvailable to order