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    Cover image for The New Alpha Male: Walking the Path of the Heart
    Paperback
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    The New Alpha Male: Walking the Path of the Heart

    Lance Allred

    Lance Allred once lived the masculine dream, succeeding in the hypercompetitive world of the NBA--only to discover that it was really a nightmare. In The New Alpha Male, Lance shares…

    $43.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for The New Alpha Male: How to Win the Game When the Rules Are Changing
    Hardback
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    The New Alpha Male: How to Win the Game When the Rules Are Changing

    Lance Allred

    NBA and TEDx star Lance Allred helps men find their true source of strength, while embracing authenticity and vulnerability

    $52.99

    Available to order, ships in approx 4 weeksAvailable to order