Hardback
Add to list Added to list The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal Through Successful Product and Process Development
H. Kent Bowen (Professor, Professor, MIT Department of Engineering),Kim B. Clark,Charles A. Holloway,Steven C. Wheelwright (all Professors, all Professors, Harvard Business School)
Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives lessons for managers.
Available to order, ships in approx 2 weeksAvailable to order
