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    Cover image for Uncover the Hidden Power of Television Programming: ...and Get the Most from Your Advertising Budget
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    Uncover the Hidden Power of Television Programming: …and Get the Most from Your Advertising Budget

    Kevin J. Clancy,David W. Lloyd

    Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the…

    $249.99

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