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      Cover image for Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours
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      Mastering Partial Least Squares Structural Equation Modeling (Pls-Sem) with Smartpls in 38 Hours

      Ken Kwong-Kay Wong

      Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers…

      $22.99

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      Cover image for Omni-Channel Retailing
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      Omni-Channel Retailing

      Ken Kwong-Kay Wong

      "In Omni-Channel Retailing, Ken Wong has captured the essential technologies and tools that we use everyday to provide our customers with the products they want, through the channel that best…

      $159.99

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