Search results for ‘Kelli S. Burns’

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      Cover image for Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture
      Hardback
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      Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture

      Kelli S. Burns

      This volume looks at how the new capabilities of Web 2.0 are changing the worlds of celebrity fandom and gossip.

      $216.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Social Media: A Reference Handbook
      Hardback
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      Social Media: A Reference Handbook

      Kelli S. Burns

      Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social…

      $259.99

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      Cover image for Research Perspectives on Social Media Influencers and Brand Communication
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      Research Perspectives on Social Media Influencers and Brand Communication

      This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication…

      $437.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Research Perspectives on Social Media Influencers and Brand Communication
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      Research Perspectives on Social Media Influencers and Brand Communication

      This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication…

      $165.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Research Perspectives on Social Media Influencers and their Followers
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      Research Perspectives on Social Media Influencers and their Followers

      This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from…

      $461.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Research Perspectives on Social Media Influencers and their Followers
      Paperback
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      Research Perspectives on Social Media Influencers and their Followers

      This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from…

      $165.99

      Available to order, ships in approx 2 weeksAvailable to order