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      Cover image for Innovation Management
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      Innovation Management

      Keith Goffin, Rick Mitchell

      Structured around the authors' unique Innovation Pentathlon framework, this textbook is the go-to resource for students determined to understand the complex field of innovation management in today's ever-changing world.

      $109.99

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      Innovation Management: Effective strategy and implementation

      Keith Goffin (Cranfield School of Management, UK),Rick Mitchell (Cranfield School of Management, UK)

      Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and…

      $200.99

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