Search results for ‘Karen S. Johnson-Cartee,Gary A. Copeland’

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      Cover image for Inside Political Campaigns: Theory and Practice
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      Inside Political Campaigns: Theory and Practice

      Gary A. Copeland,Karen S. Johnson-Cartee

      This study presents the theoretical areas that political communication consultants draw upon in making strategic and tactical decisions in political campaigns. It investigates the motivations for using a particular strategy…

      $376.99

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      Cover image for Manipulation of the American Voter: Political Campaign Commercials
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      Manipulation of the American Voter: Political Campaign Commercials

      Gary A. Copeland,Karen S. Johnson-Cartee

      It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers…

      $376.99

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      Cover image for Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda
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      Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

      Karen S. Johnson-Cartee,Gary A. Copeland

      To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works and why. This text provides an introduction…

      $186.99

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      Cover image for Negative Political Advertising: Coming of Age
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      Negative Political Advertising: Coming of Age

      Karen S. Johnson-Cartee,Gary Copeland

      First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

      $188.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Negative Political Advertising: Coming of Age
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      Negative Political Advertising: Coming of Age

      Karen S. Johnson-Cartee,Gary Copeland

      First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

      $62.99

      Available to order, ships in approx 2 weeksAvailable to order