Hardback
Add to list Added to list Recent Advances in Tourism Marketing Research
Kaye Sung Chon,Muzaffer Uysal,Daniel Fesenmaier,Joseph O'Leary (Colorado State University, USA),D.R. Fesenmaier (Temple University, USA)
Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research…
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