Search results for ‘Jordan J. Louviere (University of South Australia),Terry N. Flynn (University of Western Sydney),A. A. J. Marley (University of Victoria, British Columbia)’

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      Best-Worst Scaling: Theory, Methods and Applications

      Jordan J. Louviere (University of South Australia),Terry N. Flynn (University of Western Sydney),A. A. J. Marley (University of Victoria, British Columbia)

      This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and…

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