Paperback
Add to list Added to list Aligning for Advantage: Competitive Strategies for the Political and Social Arenas
Thomas C. Lawton (Professor of Strategy and International Management, Professor of Strategy and International Management, Open University Business School, UK),Jonathan P. Doh (Rammrath Chair in International Business, Rammrath Chair in International Business, Villanova School of Business, USA),Tazeeb Rajwani (Senior Lecturer in Strategic Management, Senior Lecturer in Strategic Management, Cranfield School of Management, UK)
The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
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