Search results for ‘John W. Payne (Duke University, North Carolina),James R. Bettman (Duke University, North Carolina),Eric J. Johnson (University of Pennsylvania)’

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      Cover image for The Adaptive Decision Maker
      Paperback
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      The Adaptive Decision Maker

      John W. Payne (Duke University, North Carolina),James R. Bettman (Duke University, North Carolina),Eric J. Johnson (University of Pennsylvania)

      Arguing that people use a variety of strategies when making choices, this study demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.

      $72.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Adaptive Decision Maker
      Hardback
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      The Adaptive Decision Maker

      John W. Payne (Duke University, North Carolina),James R. Bettman (Duke University, North Carolina),Eric J. Johnson (University of Pennsylvania)

      Arguing that people use a variety of strategies when making choices, this study demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.

      $128.99

      Available to order, ships in approx 2 weeksAvailable to order