Search results for ‘John R Hauser, Glen L Urban’

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      Cover image for From Little's Law to Marketing Science: Essays in Honor of John D.C. Little
      Hardback
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      From Little’s Law to Marketing Science: Essays in Honor of John D.C. Little

      The legacy of a pioneer in operations research and marketing science.

      $32.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Direct Assessment of Consumer Utility Functions
      Paperback
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      Direct Assessment of Consumer Utility Functions

      John R Hauser, Glen L Urban

      This book offers a rigorous yet accessible introduction to the theory and practice of consumer utility functions, using von Neumann-Morgenstern utility theory as a framework. With case studies and practical…

      $49.99

      Available to order, ships in approx 2 weeksAvailable to order