Search results for ‘John O'Shaugnessy,Nicholas O'Shaughnessy’

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      Cover image for Persuasion in Advertising
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      Persuasion in Advertising

      John O'Shaugnessy,Nicholas O'Shaughnessy

      A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and…

      $388.99

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      Cover image for Persuasion in Advertising
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      Persuasion in Advertising

      John O'Shaugnessy,Nicholas O'Shaughnessy

      Offering not only a conceptual and theoretical grounding in persuasive techniques, this title also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. It includes case…

      $104.99

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      Cover image for The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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      The Undermining of Beliefs in the Autonomy and Rationality of Consumers

      John O'Shaughnessy,Nicholas O'Shaughnessy

      This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards…

      $304.99

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      Cover image for The Undermining of Beliefs in the Autonomy and Rationality of Consumers
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      The Undermining of Beliefs in the Autonomy and Rationality of Consumers

      John O'Shaughnessy,Nicholas O'Shaughnessy

      This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards…

      $88.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for The Marketing Power of Emotion
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      The Marketing Power of Emotion

      John O'Shaughnessy (Professor Emeritus of Business, Professor Emeritus of Business, Columbia University),Nicholas Jackson O'Shaughnessy (Professor of Marketing, Professor of Marketing, Keele University)

      This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

      $75.99

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