Search: ‘John O'Shaughnessy,Sandy O'Shaughnessy’

The Seven Intentions of Mourning: Carrying the Cross of Grief, with Meaning and Hope

John O'Shaughnessy,Sandy O'Shaughnessy

When we unite our suffering with the suffering Christ, we learn that it can be redemptive and fruitful as part of His salvific mission. The Seven Intentions of Mourning are…

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Why People Buy

O'Shaughnessy

This book provides an original approach to understanding and studying the consumer, and details a way of identifying the goals, wants, beliefs, and choices currently motivating consumers.

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

John O'Shaughnessy,Nicholas O'Shaughnessy

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards…

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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

John O'Shaughnessy,Nicholas O'Shaughnessy

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards…

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Competitive Marketing (RLE Marketing): A Strategic Approach

John O'Shaughnessy

First published in 1984 to wide acclaim, John O'Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth…

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Inquiry and Decision

John O'Shaughnessy

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the…

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Inquiry and Decision

John O'Shaughnessy

First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the…

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Consumer Behaviour: Perspectives, Findings and Explanations

John O'Shaughnessy

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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Patterns of Business Organization (RLE: Organizations)

John O'Shaughnessy

In this volume the author helps the student to develop their own critical and conceptual understanding of business organization.

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Interpretation in Social Life, Social Science, and Marketing

John O'Shaughnessy

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in…

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Business Organization (RLE: Organizations)

John O'Shaughnessy

This work presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how…

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Business Organization (RLE: Organizations)

John O'Shaughnessy

This work presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how…

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Competitive Marketing (RLE Marketing): A Strategic Approach

John O'Shaughnessy

First published in 1984 to wide acclaim, John O'Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth…

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Patterns of Business Organization (RLE: Organizations)

John O'Shaughnessy

In this volume the author helps the student to develop their own critical and conceptual understanding of business organization.

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Interpretation in Social Life, Social Science, and Marketing

John O'Shaughnessy

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in…

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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings…

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Persuasion in Advertising

John O'Shaugnessy,Nicholas O'Shaughnessy

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and…

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Persuasion in Advertising

John O'Shaugnessy,Nicholas O'Shaughnessy

Offering not only a conceptual and theoretical grounding in persuasive techniques, this title also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. It includes case…

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The Marketing Power of Emotion

John O'Shaughnessy (Professor Emeritus of Business, Professor Emeritus of Business, Columbia University),Nicholas Jackson O'Shaughnessy (Professor of Marketing, Professor of Marketing, Keele University)

This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

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Philosophy of Marketing

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for…

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European Friends of the American Revolution

Offers new glimpses into the ways in which various European powers and actors enabled American patriots to fight and win the war, and highlights the American Revolution's short- and long-term…

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European Friends of the American Revolution

Offers new glimpses into the ways in which various European powers and actors enabled American patriots to fight and win the war, and highlights the American Revolution's short- and long-term…

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The Founding of Thomas Jefferson’s University

Provides an in-depth look at the founding of the University of Virginia and, in the process, develops new and important insights into Thomas Jefferson’s contributions as well as into the…

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Information Governance and Security: Protecting and Managing Your Company’s Proprietary Information

John Iannarelli (Assistant special agent in charge, Federal Bureau of Investigation (FBI)),Michael O'Shaughnessy (Founder and president of Guardian Pro; formerly of Forensics Consulting Solutions and United Airlines)

icals: A System Perspective for Assessing and Avoi icals: A System Perspective for Assessing and Avoi

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The Oedipus Complex Today: Clinical Implications

Ronald Britten,Michael Feldman (Training Analyst, British Psychoanalytical Society, UK),Edna O'Shaughnessy,Hanna Segal (Honary Member, British Psycho-analytical Society, UK)

A collection of papers focusing on the Kleinian conception of the Oedipus complex, how this is now understood, and what effect it has had on clinical practice. The papers by…

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The Oedipus Complex Today: Clinical Implications

Ronald Britten,Michael Feldman (Training Analyst, British Psychoanalytical Society, UK),Edna O'Shaughnessy,Hanna Segal (Honary Member, British Psycho-analytical Society, UK)

A collection of papers focusing on the Kleinian conception of the Oedipus complex, how this is now understood, and what effect it has had on clinical practice. The papers by…

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