First published in 1984 to wide acclaim, John O'Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth…

This work presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of value to contribute and how…

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards…

Offering not only a conceptual and theoretical grounding in persuasive techniques, this title also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. It includes case…

A collection of papers focusing on the Kleinian conception of the Oedipus complex, how this is now understood, and what effect it has had on clinical practice. The papers by…