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    Cover image for Marketing Management: A Strategic Decision-Making Approach
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    Marketing Management: A Strategic Decision-Making Approach

    John Mullins,Orville Walker

    Marketing Management: A Strategic Decision-Making Approach

    $235.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Marketing Strategy: A Decision-Focused Approach
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    Marketing Strategy: A Decision-Focused Approach

    Orville Walker,John Mullins

    Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from…

    $235.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Marketing Management: A Strategic Decision-Making Approach
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    Marketing Management: A Strategic Decision-Making Approach

    John Mullins,Orville Walker

    Marketing Management: A Strategic Decision-Making Approach

    $1043.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for Marketing Strategy: A Decision-Focused Approach
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    Marketing Strategy: A Decision-Focused Approach

    Orville Walker,John Mullins

    Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from…

    $755.99

    Available to order, ships in approx 4 weeksAvailable to order

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    Marketing Strategy: A Decision-Focused Approach

    Orville C. Walker (UNIV OF MINNESOTA MINNEAPOLIS),John Mullins,Felix Mavondo,John Gountas,Anton Kriz

    Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from…

    $129.99

    Available to order, ships in 10-14 daysAvailable to order