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    Cover image for Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business
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    Balanced Brand: How to Balance the Stakeholder Forces That Can Make or Break Your Business

    John Foley,Julie Kendrick

    Every stakeholder applies their personal and professional values to judge the performance of a company. This title helps companies assess corporate values, identify potential flashpoints, and align values to build…

    $59.99

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