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Australian Book Retailer of the Year 2021
Jim Macnamara
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Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
Available to order, ships in approx 4 weeksAvailable to order
Synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century…
Available to order, ships in 7-14 daysAvailable to order
This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a…
This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Macnamara argues that we are all…
In Organizational Listening II, Macnamara presents new research, practical approaches, and tools to improve how organizations listen in order to facilitate meaningful stakeholder engagement, voice, dialogue, and relationships through true…
Available to order, ships in approx 2 weeksAvailable to order
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents…
