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      Cover image for Buyer Personas, Revised and Expanded
      Hardback
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      Buyer Personas, Revised and Expanded

      Jim Kraus, Adele Revella

      A fresh look into understanding your prospective customer's buying decisions to influence them and win more business

      Building on the groundbreaking success of the first edition, this newly revised and…

      $46.99

      Available to order, ships in 10-14 daysAvailable to order