Search results for ‘Jennifer Lees-Marshment’

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      Cover image for Political Management in Practice
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      Political Management in Practice

      This comprehensive volume offers a wide range of in-depth empirical research from different disciplinary perspectives and countries. It will be highly useful for graduate students, researchers, and professionals in a…

      $283.99

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      Political Management in Practice

      This comprehensive volume offers a wide range of in-depth empirical research from different disciplinary perspectives and countries. It will be highly useful for graduate students, researchers, and professionals in a…

      $77.99

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      Cover image for Political Marketing and British Political Parties: The Party's Just Begun
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      Political Marketing and British Political Parties: The Party’s Just Begun

      Jennifer Lees-Marshment

      This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. The title goes on to discuss what this means for democracy…

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      Cover image for The Human Resource Management of Political Staffers
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      The Human Resource Management of Political Staffers

      Jennifer Lees-Marshment

      The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians.

      $283.99

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      Cover image for Routledge Handbook of Political Marketing
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      Routledge Handbook of Political Marketing

      Jennifer Lees-Marshment

      With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality…

      $461.99

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      Routledge Handbook of Political Marketing

      Jennifer Lees-Marshment

      With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality…

      $247.99

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      Cover image for Political Marketing and Management in the 2017 New Zealand Election
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      Political Marketing and Management in the 2017 New Zealand Election

      This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the…

      $247.99

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      Cover image for The Human Resource Management of Political Staffers
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      The Human Resource Management of Political Staffers

      Jennifer Lees-Marshment

      The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians.

      $69.99

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      Cover image for Political Marketing and Management in the 2017 New Zealand Election
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      Political Marketing and Management in the 2017 New Zealand Election

      This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the…

      $138.99

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      Cover image for Political Marketing and British Political Parties
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      Political Marketing and British Political Parties

      Jennifer Lees-Marshment

      Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like…

      $89.99

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      Cover image for The Political Marketing Revolution: Transforming the Government of the UK
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      The Political Marketing Revolution: Transforming the Government of the UK

      Jennifer Lees-Marshment

      The author discusses how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the…

      $111.99

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      Cover image for Political Management: The Dance of Government and Politics
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      Political Management: The Dance of Government and Politics

      Jennifer Lees-Marshment (University Of Auckland, New Zealand)

      Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what…

      $283.99

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      Cover image for Political Management: The Dance of Government and Politics
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      Political Management: The Dance of Government and Politics

      Jennifer Lees-Marshment (University Of Auckland, New Zealand)

      Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what…

      $77.99

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      Cover image for Political Marketing: A Comparative Perspective
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      Political Marketing: A Comparative Perspective

      Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose…

      $79.99

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      Cover image for Political Marketing in Canada
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      Political Marketing in Canada

      The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

      $149.99

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      Global Political Marketing

      There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use…

      $314.99

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      Cover image for Political Marketing in the United States
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      Political Marketing in the United States

      Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume…

      $283.99

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      Current Issues in Political Marketing

      Jennifer Lees-Marshment,Walter W Wymer, Jr

      Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop…

      $673.99

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      Current Issues in Political Marketing

      Jennifer Lees-Marshment,Walter W Wymer, Jr

      Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop…

      $266.99

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      Cover image for Global Political Marketing
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      Global Political Marketing

      There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use…

      $92.99

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      Cover image for Political Marketing in the United States
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      Political Marketing in the United States

      Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume…

      $100.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Political Marketing: Principles and Applications
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      Political Marketing: Principles and Applications

      Jennifer Lees-Marshment (University Of Auckland, New Zealand),Brian Conley (Suffolk University, USA),Edward Elder (University of Auckland, New Zealand),Robin Pettitt (Kingston University, UK),Vincent Raynauld (Emerson College, USA)

      Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to…

      $75.99

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      Cover image for Political Marketing: Principles and Applications
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      Political Marketing: Principles and Applications

      Jennifer Lees-Marshment (University Of Auckland, New Zealand),Brian Conley (Suffolk University, USA),Edward Elder (University of Auckland, New Zealand),Robin Pettitt (Kingston University, UK),Vincent Raynauld (Emerson College, USA)

      Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to…

      $283.99

      Available to order, ships in approx 2 weeksAvailable to order