This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering…

This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promises of personal challenges and change - is…

This book is the first to explore royal events within the context of Events Studies, and takes an historical approach, examining the development of royal events through different periods.Themes emphasised…

This book provides a grounding in the theoretical perspectives on literature and the tourist experience. It explores practical applications of literary tourism, such as destination promotion and creation, responsible tourism…